Before getting started with the topic of today, let’s clear one thing out that not all press is good press and the image of your business or organization can be destroyed within seconds if you don’t respond to the media queries and questions in a proper way. Making it to the headlines and being a news is a great thing but you don’t want a negative image of your business to be portrayed which is why it is important to learn how to respond to your media contacts and journalists etc. Now, if you are someone who is new to the world of media and press releases etc then stick with us a little longer because today in this article we are going to tell you how exactly can you deal with the media and how can you portray a positive image of your organization.


How to respond is the question that comes later. What comes first is your response to whatever query comes to you. The worst thing that you can do to your business is to give no response to the media when they ask you about your business and its impact on the people. So, the first thing to do is to train your team and yourself on how to respond to media queries in an effective way. It is a shocking fact that a lot of businesses out there don’t even attend or return the calls of reporters even when the reporters want to do a feature story or other coverages that will result in increased visibility for the organization. Remember one thing that if you actually want to increase the credibility of your business then you have to reply and respond to the media queries with interest and timelessness. Says Akshat from NewswireNEXT (

2-Call the reporters

If you are going to rely on the emails then you will just be wasting your time. You need to use other modes of communication with your reporter so that you don’t miss out on any important query or interview. If you reporter ever calls you at a time when you are busy or can’t speak on the phone then don’t just cut the call in fact, drop him a message and tell him about the time and place when you will contact him again.

3-Don’t run away from the bad news

As said earlier, not all press is good press which is why there can come a time when your business gets portrayed in a negative way. When a “bad news” event occurs, make sure that you are not running away from it, in fact, the leadership of your organization must have the guts to deal with the bad news and fix it or give some justification to the public or else things can get worse for you. Outline a proper strategy and notify the media as per your strategy so that people can know the truth behind the bad news about your organization.

These are a few ways that can help you learn how to deal with media attention and contacts. Just make sure that you are being honest and loyal with the media persons because these people are not your enemies, they are just doing their jobs. Make their job easier for them and try to build as many contacts as you can. Says Roger White from Ed Cal Media Agency.


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